Formula Ego is the new Rolfo car transporter with dynamic design and innovative technology. The aesthetic redevelopment of the vehicle has developed in terms of characterization of volumes and reorganization of the casings and outer casing. The guideline was outlined starting from the shape of the Australian boomerang that succeeds in giving coherence to the horizontal geometries of the loading surfaces and the vertical ones of the columns, attributing dynamism and formal continuity to the car carrier. It is a car transporter for transporting cars with a dynamic design and innovative technology.