Formula EGO - ROLFO

Formula Ego is the new Rolfo car transporter with dynamic design and innovative technology. The aesthetic redevelopment of the vehicle has developed in terms of characterization of volumes and reorganization of the casings and outer casing. The guideline was outlined starting from the shape of the Australian boomerang that succeeds in giving coherence to the horizontal geometries of the loading surfaces and the vertical ones of the columns, attributing dynamism and formal continuity to the car carrier. It is a car transporter for transporting cars with a dynamic design and innovative technology.

CategoryTransportation design
ClientRolfo S.p.A.
Project year2009
StatusIn produzione
Production year2010
Prizes and reportsSelected project to be published on ADI Design Index 2010